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Selected work

Systems, stories, and strategies I’m proud to share.
When a design system becomes operational infrastructure.
Design system that unified brand and product for 35M+ users, including 70% of the Fortune 100. Built the team, scaled the system, and drove company-wide adoption.
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Scaling brand and product through a shared system.
AEM-based design system enabling consistent Maytag experiences across web, social, and marketing touchpoints.
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Designing consistency across complex, real-world touchpoints.
Custom UI system for a 7-foot touchscreen experience, adapting Whirlpool's design language for interactive retail environments.
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Making large catalogs feel simple.
A super-duper fast, fully responsive appliance catalog that's as user-friendly and reliable as their appliances.
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Exploring ideas before they harden into systems.

Born as a side project during the pandemic, Also Known As channels overflow creative energy into something more intentional: a cannabis brand built on clarity, structure, and trust. What started as a personal experiment evolved into a studio concept blending storytelling, bold identity, and scalable systems.

*Note: this links to a standalone site, not a case study.
TAKE ME THERE →
AKA Case Image

He loves collaborating,
so go on. Reach out. 

CONTACT

russell@russellbeaver.com

FOUNDER WORK

studio →

FOLLOW

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instagram (street photography)

© 2026 Russell Beaver. All rights reserved.