This wasn’t just a website redesign. It was a ground-up rebuild of Amana’s digital presence. I led the creative direction and UX to ensure every page reflected the brand’s core values: reliable, practical, and built for real life. We focused on systematized layouts, responsive patterns, and a lean React-based build that shipped fast, scaled easily, and felt as dependable as the products themselves.

A 60-second walkthrough of the Amana site redesign, showing how we brought clarity, consistency, and speed to a hard-working brand.

Full-page layout system for desktop clarity, hierarchy, and conversion-ready.

Reusable card components for content, product, and discovery moments.

Modular CLP/SCLP templates built for scale and speed.

Responsive grids that adapt without sacrificing rhythm or readability.

PDP design that balances specs, reviews, and CTAs. No fluff.

Mobile-first navigation, optimized for thumb reach and accessibility.

From landing pages to checkout, visual consistency across every touchpoint.

In Partnership With

DESIGN

2 Designers

DEV

1 Engineer

COPY

1 Writer

A11Y

1 Accessibility Expert

He loves collaborating,
so go on. Reach out. 

CONTACT

russell@russellbeaver.com

FOUNDER WORK

studio →

FOLLOW

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dribbble

instagram (street photography)

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