I build design systems teams rely on.

Design system strategy · Governance that holds up over time · Design–to–engineering workflows· Accessibility as a system constraint · Adoption at scale

When a design system becomes operational infrastructure.

Design system that unified brand and product for 35M+ users, including 70% of the Fortune 100. Built the team, scaled the system, and drove company-wide adoption.

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Scaling brand and product through a shared system.

AEM-based design system enabling consistent Maytag experiences across web, social, and marketing touchpoints.

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Designing consistency across complex, real-world touchpoints.

Custom UI system for a 7-foot touchscreen experience, adapting Whirlpool's design language for interactive retail environments.

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AKA Case Image

Exploring ideas before they harden into systems.

Born as a side project during the pandemic, Also Known As channels overflow creative energy into something more intentional: a cannabis brand built on clarity, structure, and trust. What started as a personal experiment evolved into a studio concept blending storytelling, bold identity, and scalable systems.

*Note: this links to a standalone site, not a case study.

*take me there 🔗

He loves collaborating,
so go on. Reach out.

CONTACT

russell@russellbeaver.com

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