Background

Maytag, a brand synonymous with reliability and durability in home appliances, recognized the need for a website redesign to reflect its core values while enhancing user experience. The existing website was outdated, lacked visual appeal, and didn't fully convey the brand’s reputation for dependability. The goal was to create a modern, easy-to-navigate website that showcased Maytag's suite of hard-working appliances in a way that would invite users to spend more time exploring and absorbing product details.

Design Approach

Full-Width Product Imagery

One of the critical updates in the website redesign was the introduction of full-width product imagery. This design choice was crucial in showcasing Maytag’s range of appliances boldly and visually strikingly. The expansive images immediately draw the user’s attention, allowing the products to take center stage. This approach highlights the robustness of Maytag appliances and provides a cleaner, more modern aesthetic that is easy on the eyes.

Features are now grouped into simple cards.

Visual Reinforcement of Brand Values

The use of a color palette featuring blue, black, and grey played a significant role in the redesign. These colors were carefully chosen to reinforce visual cues of dependability, aligning with Maytag's brand identity. Blue conveys trust and reliability, black represents strength and sophistication, while grey adds a touch of modernity and balance. Together, these colors create a cohesive visual language that supports the brand’s message and appeals to users looking for durable, reliable appliances.

👆🏼 Move the slider left and right to see the before and after difference.

User Experience Focused Design

The new design was intentionally crafted to invite users to spend more time on the website, exploring product details and information. The layout is clean and intuitive, with a focus on simplicity. Features are now grouped into simple, easy-to-navigate cards, allowing users to quickly find the information they need without feeling overwhelmed. This card-based design organizes content effectively and enhances the overall user experience by making the site more interactive and engaging.

Expanded Content and Storytelling

The redesign also emphasized expanded content, mainly how Maytag's story is told. Storytelling was brought to the forefront, starting right inside the masthead. This approach allows users to connect with the brand deeper and understand the history, values, and innovations that make Maytag a trusted name in the industry. The narrative elements are woven seamlessly into the design, making the user experience informative and compelling.

Storytelling becomes more powerful – right inside the masthead.

100% Responsive Design

The new Maytag website is fully responsive to compete in today's digital landscape, ensuring an equally engaging experience across all devices. Whether users access the site from a desktop, tablet, or mobile device, the website adapts seamlessly, maintaining the same visual appeal and functionality. The mobile experience, in particular, was designed to be just as immersive as the desktop version, with no compromise on image quality or ease of navigation.

Conclusion

The Maytag website redesign successfully transformed the brand’s digital presence into a modern, user-friendly platform that reflects its core values of reliability and durability. By leveraging full-width product imagery, a carefully curated color palette, and a focus on user experience, the new site invites users to engage with the brand more deeply. Expanded content and storytelling elements further enhance the brand connection, while the fully responsive design ensures that the experience is consistent across all devices.